Brown rice has moved from the sidelines to center stage in kitchens around the world. It’s no longer just for health freaks or dieters. It’s a go-to for food lovers, fitness enthusiasts, and families who want wholesome meals. This humble grain, once overshadowed by its white counterpart, is now praised for its rich nutrients and nutty flavor.
Brown rice has long been a symbol of health and wellness. Unlike white rice, which undergoes heavy processing, brown rice retains its nutrient-dense bran and germ layers. Rich in fiber, nutrients, and natural flavor, this whole grain is a superior alternative to its white counterpart.
Choosing the best brown rice brands can make all the difference in your health journey. Whether you’re meal prepping, managing your weight, or simply looking to eat cleaner, incorporating high-quality brown rice is a smart and sustainable choice. Packed with fiber, nutrients, and a nutty flavor, brown rice has become a pantry staple for health-conscious households across the globe.
What Sets Brown Rice Apart from White Rice?
Unlike white rice, brown rice retains its bran and germ that is packed with fiber, vitamins, and minerals. That’s why brown rice has a chewy texture and a nuttier flavor. White rice might be quicker to cook, but brown rice wins the nutrition game by a mile. It’s lower on the glycemic index and richer in antioxidants.
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ROYAL
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Royal-Brown Rice |
– Brown Basmati |
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DAAWAT
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Daawat-Brown Rice |
– Brown Basmati |
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TILDA
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Tilda-Brown |
– Brown Basmati |
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PRIDE OF INDIA
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Pride Of India Brown Rice |
– Brown Basmati |
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LUNDBERG
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Lundberg Brown Rice |
– Brown Basmati |
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SEEDS OF CHANGE
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Seeds of Change |
– Brown Basmati |
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INDIA GATE
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India Gate |
What Makes a Great Brown Rice Brand
Not all brown rice is created equal. Factors such as grain variety, milling process, growing region, and freshness can drastically affect the end result. A good brand ensures:
High-quality brown rice have evenly sized grains, with a clear, shiny appearance and no chalky or discolored spots. This indicates freshness and proper moisture control.
A fresh brown rice has a natural, nutty aroma. Premium brands often age their rice just enough to develop a rich, deep taste without losing freshness.
USDA Organic or Non-GMO labeled brown rice ensures cleaner and traditional farming practices. These farming practices bring out the true whole grain essence of brown rice with intact bran and germs.
Great brown rice cooks evenly, yielding distinct, chewy grains that aren’t mushy or clumped.

TYPE: Brown Basmati Rice
AGED: Naturally Aged for rich aroma, non-sticky texture and nutty flavor.
GRAINS: Long, Slender, Uniform in size.
AROMA: Naturally Aromatic
TEXTURE: Non-sticky, Fluffy Texture
ORIGIN: Himalayan Foothills, India
DIET-HEALTH: Vegan, Gluten-Free, Non-GMO, Kosher, and Cholesterol-Free
PACKAGING: BPA-free, resealable bag
GOOD FOR: Indian food or Mexican food dishes; Add to curry, Rice Pilaf, Stir Fries,
Known for its fragrant aroma and fluffy texture, Royal Brown Basmati Rice is a premium choice for rice lovers. This long grain authentic brown basmati rice comes straight from the Himalayan foothills. Carefully harvested and husked, this preserves the germ and bran layers, resulting in a highly nutritious whole grain. Each grain remains separate after cooking, making it perfect for pilafs, curries, and Middle Eastern dishes. It is naturally gluten-free and non-GMO, delivering both taste and quality in every serving.
High-Quality Grains with Rich Aroma
The grains are extra-long and naturally aged for rich aroma and nutty flavor. This aging process brings out the perfect whole grain experience with fiber-rich bran and non-sticky texture of the brown rice.
Perfect for Traditional Dishes
Each grain of brown rice remains separate after cooking making it perfect for pilafs, curries, and Middle Eastern dishes. Add it as a standalone dishes, this rice brings both health and flavor to your experience.
The rice cooks in about 30-35 minutes and brings out long, fluffy grains with nutty taste and a pleasant aroma.
Trusted by Global Users
Many international kitchens trust Royal Basmati Rice. It’s available in multiple sizes and types, including brown and organic varieties. The brand consistently receives positive reviews for quality and taste.
Why It is Popular
Royal Basmati Rice is praised for its affordability, availability, and reliable quality, making it a go-to option for everyday cooking.
Recognizable Royal Rice Products
Royal Basmati Rice is available in a diverse range of options to suit various culinary needs: Royal Authentic Basmati Rice; Royal Chef’s Secret Basmati Rice, Royal Authentic Brown Basmati Rice, Royal Authentic Organic Basmati Rice.

TYPE: Brown Basmati Rice
AGED: Fresh For Minimum 24 Months
GRAINS: Long, Slender, Uniform in size.
AROMA: Floral Aroma
TEXTURE: Fluffy, Nutty, Non-Sticky
ORIGIN: Himalayan Foothills, India
DIET-HEALTH: Non-GMO, Gluten-Free, Vegan-Friendly
PACKAGING: BPA-free, Food grade gourmet Pet plastic jars
GOOD FOR: Hydration Enhancement Technique (HET) helps Cook in just 15 minutes.
Brown Rice Pulao, Brown Rice Egg Biryani.
Daawat Brown Rice is one of the most recognized rice brand that offers high-quality basmati brown rice which is known for its long grains and aromatic flavor. It is favorite amongst those who prefer quality, taste, and nutritional healthier meal options.
Superior Aroma and Grain Quality
Daawat brown rice grains are extra-long, slender and aromatic that offers a premium rice experience. Cooking results in natural nutty flavor and fluffy rice that enhances both everyday meals and festive dishes.
Rich in Fiber and Nutrition
Daawat Brown rice undergoes the unique HET (Hydration Enhancement Technique) process, ensuring that the rice retains its full bran layer, loaded with fiber and essential minerals like magnesium and selenium. This makes it a healthy option for someone looking to improve their diet.
Quick Cooking for busy individuals
Hydration Enhancement Technique (HET) makes Daawat brown rice easier to cook while retaining all the nutrition of its Bran layer. The HET process reduces preparation time, makes it ideal for busy households that still want nutritious meals.
Why It is Popular
Daawat’s wide selection of basmati rice makes it accessible for all types of cooks, whether you’re preparing simple dishes or elaborate meals. It also combines the health benifits of brown rice with the lightness of basmati, making it easier to digest.
Recognizable Dawaat Rice Products
Daawat Basmati Rice is available in a diverse range of options to suit various culinary needs: Daawat Brown Basmati Rice, Daawat Ultima Long grain Basmati Rice, Daawat Traditional Basmati Rice, Daawat Biryani Basmati Rice.

TYPE: Brown Basmati Rice
AGED: Aged Well
GRAINS: Long and Slender
AROMA: Nutty, Floral Aroma
TEXTURE: Fluffy, Distinctive Texture.
ORIGIN: Himalayan Foothills, India
DIET-HEALTH: Non-GMO, Gluten-Free, Vegan-Friendly
PACKAGING: BPA-free, resealable bag
GOOD FOR: Soups, Salads, Casseroles, Ratatouille and Pilaffs.
Tilda brings the fragrance of basmati rice with the health pack of rich nutrients and natural fiber, in its brown rice. With the bran layer intact, the rice has a distinctive aroma and nutty flavor. Grown in the Himalayan foothills, Tilda’s brown basmati is non-sticky, long grain rice that stays fluffy when cooked bringing out its delicate aroma that complements pilafs, curries, biryani, grilled meats, and spiced vegetable dishes.
Nutritional and Healthy Choice
Tilda brown rice basmati variety brings the best of both worlds together: the aromatic fragrance of basmati and the high nutritional content of brown rice. This makes it a great option for people who want to manage their blood sugar levels while enjoying delicious meals. Its light and fluffy texture appeals to those who prefer non-sticky rice.
Loved by Professional Chefs
Chefs around the world appreciate Tilda’s consistency. It’s often used in restaurants for its elegant appearance and uniform cooking. The grains stay long and slender even after boiling or steaming.
Its balanced flavor means it pairs well with everything from grilled meats to vegetarian curries. It holds sauces beautifully, making it a versatile staple in gourmet kitchens.
Why It is Popular
Tilda Brown rice has lower glycemic levels compared to white rice making it perfect for those who wants the flavor of basmati rice with the health benefits of brown rice.
Recognizable Tilda Rice Products
Tilda Basmati Rice is available in a diverse range of options to suit various culinary needs: Tilda Brown Wholegrain Basmati Rice, Tilda Pure Basmati Rice, Tilda Bombay Rice.

TYPE: Brown Basmati Rice
AGED: Naturally Aged, 2 Years
GRAINS: Extra Long & Thin Grains.
AROMA: Naturally Floral, Nutty Aroma
TEXTURE: Fluffy, Non-Sticky, Soft Texture
ORIGIN: Himalayan Foothills, India
DIET-HEALTH: Non-GMO, Gluten-Free, Vegan-Friendly
PACKAGING: BPA-free, Food-Grade Plastic Jar
GOOD FOR: Pilafs, Biryanis and other Indian dishes.
Pride of India offers aged, extra-long brown basmati rice with an exceptional aroma and texture. The grains are packed with nutrients and antioxidants. Each grain remains fluffy and separate after cooking, making it perfect for biryani, pulao, and festive dishes. Its naturally rich flavor enhances South Asian recipes and provides a low-glycemic index option for health-conscious consumers.
Packed with Healthy Lifestyles
This brand is a favorite among eco-conscious consumers who value taste and nutritional responsibility. Grown in the foothills of the Himalayan range and aged for 2 years, this brown basmati rice is free from cholesterol and has low glycemic index. Making it a healthier choice. Also, it is Gluten-Free, GMO-Free, and absolutely Vegan.
Safe for Sensitive Diets
Unlike ordinary brown rice, this variety has a subtle nutty fragrance that enhances the overall dining experience. Its earthy taste complements vegetables, meats, and spices.
This rice is gluten-free, making it ideal for those with dietary restrictions. It’s also free of artificial additives or preservatives.
For people looking for a pure, clean product, Pride of India is a trustworthy option. The jar packaging helps preserve freshness and adds to convenience.
Why It is Popular
Pride of India’s premium brown rice is for those who want nothing but the best. Ideal for those who enjoy making traditional Indian dishes at home. Its firm texture holds up well in dishes like biryani or as a side for curries.
Recognizable Pride of India Rice Products
Pride of India Basmati Rice is available in a diverse range of options to suit various culinary needs: Extra Long Indian White Basmati Rice, Indian White Basmati Rice & Lentil Kitchari Mix, Extra Long Indian Brown Basmati Rice, Extra Long Indian Golden Basmati Rice – Healthy Parboiled Sella Grain Jar.

TYPE: Organic Brown Basmati Rice.
AGED: Well Aged.
GRAINS: Slightly Nutty.
AROMA: Soft, Pleasant Aroma.
TEXTURE: Slightly Chewy, Firm, Non-Sticky.
ORIGIN: California, USA.
DIET-HEALTH: USDA Certified Organic, Gluten-free, Non-GMO, Vegan.
PACKAGING: BPA-free, resealable bag.
GOOD FOR: Curries, Stir-Fries, Salads, Pilafs, Casseroles.
Grown in California, Lundberg Family Farms is renowned for its commitment to sustainable and organic farming products. Their Organic Brown Rice delivers consistent nutty flavor and fluffy texture, perfect for salads, stir-fries, and daily meals, making it a versatile choice for any kitchen.
Lundberg brown rice is organic, non-GMO, and eco-farmed.Lundberg brown rice is organic, non-GMO, and eco-farmed.
American-Grown with Global Standards
Widely known for its eco-friendly and organic farming practices, Lundberg is one of the most trusted names across multiple culinary and health platforms, when it comes to organic rice. Lundberg delivers organic, non-GMO, and gluten-free quality in every grain. The texture of Lundberg brown rice is consistent, and the flavor profile is rich and slightly nutty, making it a fan favorite.
Sustainable and Safe
The brand is USDA certified organic and offers full transparency in sourcing. It’s gluten-free and Non-GMO, making it suitable for sensitive diets.
Why It is Popular
Lundberg is ideal for those individuals who prioritize sustainability and organic ingredients in their diet. This rice pairs well with any dish, providing a healthier alternative to traditionally grown brown rice without sacrificing the flavor. The texture has a nutty profile, which is consistently firm and non-sticky.
Recognizable Lundberg Rice Products
Lundberg Basmati Rice is available in a diverse range of options to suit various culinary needs: Organic White Basmati Rice, Organic Brown Basmati Rice.

TYPE: Brown Basmati Rice
AGED: Well Aged
GRAINS: Light Nutty Flavor
AROMA: Buttery Aroma
TEXTURE: Slightly Chewy texture
CERTIFICATIONS: USDA-certified organic ingredients and free of artificial flavours,
DIET-HEALTH: Organic and non-GMO, Vegetarian-Friendly
PACKAGING: Microwavable Pouches
GOOD FOR: Ready in just 90 seconds, Great for busy individuals looking for healthy meal options.
Seeds of Change Organic Brown Basmati is an excellent choice for those who seeks both flavor and convenience. Seeds of Change brown rice is USDA organic and often paired with other grains like quinoa or red rice.
Available in microwavable pouches and dry bags, this 90-second microwave pouches delivers a delicate, nutty aroma that pairs beautifully with curries, roasted vegetables, or grilled meats.
Certified organic and free from artificial additives, this rice is ideal for busy professionals and home cooks who refuse to compromise on taste or health.
Quick and Healthy Meals
Seeds of Change is known for its ready-to-heat microwavable rice pouches. Their organic brown rice can be prepared in just 90 seconds, making it perfect for busy individuals and families.
Portable and Convenient
This brand is perfect for travel, office lunches, or quick dinners. The portion sizes are ideal for one or two people. The rice tastes fresh and has a pleasant aroma. It doesn’t have the depth of aged grains, but it serves its purpose well.
Clean Ingredients, Great Taste
Seeds of Change is focused on organic farming and simple recipes. It’s a trustworthy option for anyone looking to avoid chemicals and enjoy clean, tasty rice. Though it’s a bit more expensive per serving, the convenience and quality make it worth the price for many users.
Why It is Popular
Despite being quick-cooking, this brown rice does not lose its natural flavor or nutritional benefits. It is USDA organic and retains the nutty, wholesome taste of brown rice.
Recognizable Seeds of Change Rice Products
Seeds of Change is available in a diverse range of options to suit various culinary needs: Organic Brown Basmati Rice; Organic Quinoa and Brown Rice with Sea Salt; Organic Quinoa & Brown Rice with Garlic; Organic Quinoa, Brown & Red Rice with Flaxseed.

TYPE: Basmati Rice
AGED: Well
GRAINS: light nutty flavor
AROMA: Delicate Aroma
TEXTURE: Slightly Chewy texture
CERTIFICATIONS: USDA-certified organic ingredients and free of artificial flavours,
DIET-HEALTH: Organic and non-GMO, Vegetarian-Friendly
PACKAGING: Microwavable Pouches
GOOD FOR: Ready in just 90 seconds, Great for busy individuals looking for healthy meal options.
Nishiki Premium Brown Rice is a medium-grain variety ideal for Japanese-inspired cooking, especially sushi rice. Grown in California, this medium-grain rice is ideal for those who want a slightly sticky, chewy texture. Known for its chewy and pleasant texture, this medium grain rice delivers a mild, nutty flavor while maintaining separate, fluffy grains when cooked.
Authentic Japanese Style Rice
Nishiki Premium Brown Rice is a medium-grain option favored in Asian cuisine for its slightly sticky texture and rich nutty flavor. It offers a pleasantly chewy texture and a gentle nutty flavor that works well with Japanese dishes like, sushi rolls, grain bowls, and teriyaki plates. When cooked, the grains retain moisture without becoming overly sticky, making it versatile for both everyday meals and special recipes.
Rich Flavor and Texture
Nishiki is widely respected for Japanese style rice cooking. Its brown rice version offers a nutty flavor and slightly sticky texturemaking it ideal for sushi bowls, rice balls, and hearty curries.
Why It is Popular
Nishiki is a popular brand among those who love Japanese cuisine. Its medium-grain brown rice is slightly sticky and has nutty texture making it an excellent choice for sushi rice and other Asian cuisines. People love its authentic flavor and versatility in Asian dishes.
Recognizable Nishiki Rice
NISHIKI is available in a diverse range of options to suit various culinary needs: NISHIKI Premium Brown Rice; Nishiki Premium Rice Medium Grain; Nishiki Premium Sushi Rice.

TYPE: Basmati Rice
AGED: Well
GRAINS: light nutty flavor
AROMA: Delicate Aroma
TEXTURE: Slightly Chewy texture
CERTIFICATIONS: USDA-certified organic ingredients and free of artificial flavours,
DIET-HEALTH: Organic and non-GMO, Vegetarian-Friendly
PACKAGING: Microwavable Pouches
GOOD FOR: Ready in just 90 seconds, Great for busy individuals looking for healthy meal options.
BEN’S ORIGINAL formerly known as Uncle Ben’s, is a staple brand in American households. Known globally as Ben’s Original, it offers convenient whole-grain brown rice that balances affordability with decent taste and nutrition.
Convenience
Known for easy-to-cook rice options, Uncle Ben’s (now Ben’s Original) provides quick-cooking brown rice that saves time while maintaining nutrition.
Taste and Texture
The grains are firm yet fluffy, making them suitable for busy families who want both health and convenience.
Why It is Popular
Recognizable Ben’s Original Rice
Ben’s Original is available in a diverse range of options to suit various culinary needs: BEN’S ORIGINAL™ Whole Grain Brown Rice;

TYPE: Basmati Rice
AGED: Well
GRAINS: light nutty flavor
AROMA: Delicate Aroma
TEXTURE: Slightly Chewy texture
CERTIFICATIONS: USDA-certified organic ingredients and free of artificial flavours,
DIET-HEALTH: Organic and non-GMO, Vegetarian-Friendly
PACKAGING: Microwavable Pouches
GOOD FOR: Ready in just 90 seconds, Great for busy individuals looking for healthy meal options.
RiceSelect Texmati Brown Rice brings the aroma of basmati with the nutty taste of brown rice. Grown and processed in the U.S, Texmati offers a unique blend of American-grown basmati-style rice with the nutritional benefits of brown rice. The grains are long, fragrant and have nutty flavor, fluffy texture, and mild aroma, making them perfect for pilafs and curries.
American-grown basmati-style rice
RiceSelect Organic Texmati Brown Basmati Rice is an American-grown basmati-style rice with a unique flavor and aroma. It combines the aroma of basmati with the nutty taste of nutrition of a brown rice. The long-grain brown rice has a nutty “popped corn” flavor, with a fluffy texture and mild aroma, making it a versatile option for a variety of recipes.
Why It is Popular
Texmati Brown rice is for those who enjoy basmati-style rice grown in the USA. American-grown basmati is alternative to traditional basmati that combines the aroma of basmati with the nutty taste of brown rice.
Even though it feel softer than traditional brown basmati, but the grains are long, fragrant, and fluffy, making them perfect for pilafs and curries.
Recognizable RiceSelect Rice
RiceSelect is available in a diverse range of options to suit various culinary needs: RiceSelectPremium Basmati Rice; RiceSelect Texmati Brown Rice; RiceSelect Jasmati White Rice.
Why Brown Rice is Better Than White Rice
Higher Nutrient Retention
Unlike white rice, brown rice retains its bran and germ layers. This gives it more fiber, vitamins, and minerals.
Lower Processing Levels
Brown rice undergoes less milling and polishing compared to white rice. This keeps it closer to its natural form.
Better Satiety and Fullness
Because of its high fiber content, brown rice keeps you full longer. This reduces unnecessary snacking and supports a healthy lifestyle.
Why Choosing the Right Brown Rice Brand Matters
The quality of the brand makes a huge difference in flavor, texture, and nutrition of a brown Rice. Top brands have better sourcing, fresher milling, and more consistent grains.
- Consistent cooking quality — no mushy or unevenly cooked grains.
- High nutritional value — retaining bran layers rich in fiber and minerals.
- Clean sourcing — free from excessive pesticides and contaminants.
- Delicious taste — nutty, earthy, and naturally aromatic.
How to Choose the Best Brown Rice Brand
Brown rice isn’t just a health upgrade. It is a journey of flavor and nutrition. One wrong bag, and it destroys the whole experience of a nutritional meal. When looking for the best brown rice brands always consider its sourcing, processing, and nutritional value. Top-tier brands are typically certified USDA Organic, non-GMO, and are minimally processed to retain essential nutrients like B vitamins, magnesium, and fiber. The texture is fluffy, never sticky, and the taste is nutty and aromatic.
Why Brown Rice Is a Healthier Option
Brown rice is more than just a trendy health food. It’s:
- High in fiber – Keeps your digestive system running smoothly
- Antioxidants: Contains powerful compounds to fight inflammation
- Low glycemic index – Good for managing blood sugar
- Rich in nutrients – contains magnesium, manganese, phosphorus, selenium, and B vitamins.
- Weight management: Keeps you fuller longer with fewer calories
- Supports heart health – lowers cholesterol and improves blood sugar control.
These qualities make brown rice an essential part of a healthy diet, especially for those following balanced or plant-based meal plans.
Tips for Storing Brown Rice
- Keep in an airtight container
- Store in a cool, dry place
- For long-term storage, use the refrigerator or freezer
- Always label the date opened
- Avoid storing near heat or light
Proper storage = longer shelf life and better taste.
Final Thoughts: Which Brown Rice Brand is Right for You?
Brown rice continues to grow in popularity because of its health benefits, nutritional value, and versatility in cooking. From organic and eco-friendly brands like Lundberg Family Farms to convenient options like Seeds of Change. Brands like Tilda and Daawat bring the richness of authentic basmati in whole grain form.
Brands like Lundberg, Tilda, Daawat, Royal, and Seeds of Change continue to set high standards, while others like Uncle Ben’s and Great Value make brown rice accessible to all. Choosing the right brand depends on your needs—whether you want organic options, quick-cooking convenience, or premium basmati varieties, there is a perfect brand for every kitchen.
FAQs
Is brown rice gluten-free?
Yes, brown rice is naturally gluten-free and safe for people with gluten intolerance or celiac disease.
Can brown rice be used for sushi?
Short or medium-grain varieties like Nishiki, work best due to their stickiness.
perfect for sushi.
Why does brown rice take longer to cook?
It retains its outer bran layer, which is harder and needs more time to absorb water and soften.
Is basmati brown rice better than regular brown rice?
Basmati brown rice has a lower glycemic index and a fluffier texture, making it a better choice for blood sugar control and taste.
Is organic brown rice healthier than regular brown rice?
Yes, organic brown rice is free from pesticides and chemicals, offering more natural nutrition.
Is it okay to eat brown rice every day?
Yes, brown rice can be eaten daily as part of a balanced diet. Brown rice provides fiber, minerals, and antioxidants beneficial to daily health.